The company has various units of wheat flour milling, rice milling, Biscuits and Snacks manufacturing unit, ready to eat manufacturing unit and tea manufacturing and packaging unit. These ultra modern *state of the art* multipurpose production facilities, located all over India. The wheat and rice plants are fully automated and run by automated controlled PLC process ensuring quality produce.
Shakti Bhog has Asia*s largest fully automated wheat milling unit in North India. The rice, wheat flour and biscuits and snacks plants operations has been certified to a Hazard Analysis and Critical Control Point (HACCP) Food Safety Program complying with the Codex HACCP principles as well as to the ISO 9001-2008 Quality Management Systems. The rice and wheat flour plant is US FDA certified. In addition to this the rice plant is also Kosher certified, The ready to Eat plant*s operation has been certified to the Food Safety and management System (ISO 22000).
The Procurement, Production and Quality control divisions have a team of technically qualified and highly experienced professionals who ensure adherence to strict quality control and food safety norms at every stage there are staff trainings and internal and external audits happening at regular intervals. Our ingredients and packaging material supplies are tested against strict quality standards. Batch wise checks are also done to maintain consistency in taste and quality for its consumers.
With the growing demand for its superior quality products, the company has plans to extend its production capacity in the coming years.
To grow brands and continually provide its consumers with a range of nutritious, tasty and quality products to help them lead healthier and happier lives
To be a world class food company with its products available to all consumers in India as well as all countries around the world by developing a strong distribution network and through continuous innovation, outstanding quality and service
He is perhaps one of the first Indian visionary entrepreneurs ,who had taken up the challenge of building a brand in the staples category at a time, when no other national brands were available in this segment. He is Mr. K K Kumar, CEO and CMD -Shakti Bhog Foods Limited.
Mr. Kumar, an economics graduate from Shri Ram College of Commerce in Delhi, started his journey from his grandfather*s wheat milling unit where he learned his basic and mastered the art of milling. He observed how shopkeepers sold low quality loose wheat flour to consumers and how some small local players had just started selling packed wheat flour. He then decided to get into the packed food business and launched the ShaktiBhog branded atta initially in North India. The brand picked up quite quickly as the product was kept as natural as could be and appealed to the consumers .It out grew the sales of even MNC s like Cargill and Hindustan Lever. Mr. Kumar rapidly extended the product range and also manufactured gram flour(besan), semolina( sooji), porridge ( daliya), rice flakes(poha) and fine wheat flour ( maida ). With a strong and loyal distribution base, competitive margins to the trade and promotional schemes for both the consumers and the trade, it has now spread over the whole country in the last 37 years. Shaktibhog is now a well know household brand in India.
Mr. Kumar introduced his elder son into the business in the year 2002, who then took up the distribution into the export markets. The NRI community abroad was a big scope yearning for Indian made packed food products and thus Shaktibhog entered the export market and is available in more than 50 countries. Keeping in mind the distribution synergy, Mr. Kumar along with his team, introduced other products like Shaktibhog Tea, Ghee, Divss range of biscuits and cookies, Shaktibhog basmati rice and started distribution of the same in India and abroad. With an intention to make available healthy food products to consumers who are mostly looking for easy and quick ways to fill their stomachs , Mr. Kumar worked on developing and launching Divss biscuits and cookies -a range of wheat and high fibre based eggless products, being distributed for the last 3 years in India. Mr. Kumar has also actively participated in various social welfare causes and has supported various NGOs working for old age homes and for the poor. He has also forayed into the Indian electronic media with the broadcast of a health and wellness satellite channel called the Shakti TV to guide viewers in India on their health related issues and make them aware of the fact that *Health is Wealth*
With a strong belief, where there*s a will, there*s a way - he plans to continue to introduce new products under the Shaktibhog brand and guide the company to greater heights in the years to come
Shakti Bhog is a familiar household name that spells quality and trust across millions worldwide. Its leadership in India in the Branded Food Segment is driven by its availability, quality and consumer awareness. The Group*s mission and vision is to be able to reach every household across the globe with its Quality Produce for a healthy lifestyle. Shakti Bhog is a Brand Leader in India, in the branded wheat flour segment. The company owns Asia*s largest wheat milling automated facilities in Northern India. The company has won many awards and recognitions for its quality and value added products which focuses on Good Health
It was in 1970 that the founder and passionate visionary, Shri K.K. Kumar began a journey to create quality packaged food, following the footsteps of his father and grandfather, who were into trading of food grains and pulses. Under his guidance, the company scaled great heights and developed the branded packed food business, in such commodities as whole wheat flour, and at a time national brands were not available. For Mr. Kumar convenience, good quality and trust coupled with easy availability is all that drives a consumer. With feet in the ground, he dismisses all grandeurs *I had a vision to provide basic food products as packaged FMGC*. Not so simple about 35 years back, when the Country was still in the era of controlled economy & the benefits of Green & White Revolutions had started to percolate. The pioneer was just doing the right thing; at the right time in the right way. Mr. Kumar believes that nothing is better than the *natural product* itself and therefore advises his team not to tamper with it.
With a desire to enter the global arena and a zeal for a global recognition of the brand, he set up the exports division and started direct exports .He also expanded into other food segments like basmati rice, ready to eat products tea, instant wheat meals and other value added products with a prime focus on exports. He adopted latest technologies and new business models and has aggressively spread the brand across many countries. Shaktibhog has an integral presence in the food chain stores of the Gulf and Middle East, the USA, the UK Africa & Australia. The legacy of simplicity continues. Says Mr. Siddharth Kumar in this age to inter dependence, the Globe has shrunk to a village. Shakti Bhog*s impeccable quality products, cost effective production processes, voluminous experience of the market and prompt deliveries has fetched the company, tremendous customer response from overseas.
Shakti Bhog Foods Limited has grown from a family business into one of India*s leading food manufacturing and distribution company in the consumer packed food business. With a turnover of USD 950 million, the products are available across 60 countries across the globe, besides India. The company has diversified into 15 + food categories and is continuously adding food products to its range for the health conscious consumers.
The current product range includes Whole Wheat Flour (Atta), Basmati Rice, Long grain and medium grain Rice, Divss Biscuits and Cookies, Confectionery items- Choco bite, Instant Wheat Meals, Tea, Ready to Eat Products, Clarified Butter (ghee), Gram Flour (besan), Fine Wheat Flour (biscuit flour), Unroasted Porridge /cracked wheat, Semolina (Sooji) and Rice Flakes (Poha).
The saga of improvement continues; better technology for quality control; better infrastructure for market servicing & more products in the basket
ABOUT THE COMPANY
Brands We Deal In
Shakti Bhog Foods Limited
Hema Jeswani(GM-Human Resource)
No. 1101-1103, Pearls Business Park, Netaji Subhash Place, Pitampura, New Delhi - 110034, Delhi, India
Mobile: +91-9899899399, +91-9582888641